Who we are
Pinnacle Process Marketing, the trading name of Gimme Waymore (Pty) Ltd, registration number 2019/152811/07 ("we", "us", "our"), is a South African marketing agency that helps engineering, manufacturing and industrial companies become visible, trusted and chosen online. We are the responsible party for the personal information described in this policy, as defined in the Protection of Personal Information Act 4 of 2013 (POPIA).
What this privacy policy covers
This policy explains how we collect, use, share and protect personal information when you visit pinnacleprocessmarketing.com, contact us, book a meeting, comment on an article or work with us as a client. It applies to information about individuals, including people who contact us on behalf of a company.
We keep this policy short and specific. If anything is unclear, contact our Information Officer using the details above.
Information we collect
Information you give us
- Contact form: your name, email address, phone number, company name and the content of your message.
- Meeting bookings: your name, email address and any notes you add when you book a strategy session through Calendly.
- Direct messages: the details you share when you email, phone, message us on WhatsApp or contact us on LinkedIn.
- Article comments: your name, email address and comment if you comment on an article. Your comment and name are published; your email address is not.
- Newsletter: your name and email address if you subscribe to our Insights updates.
- Clients: business contact details and the project information needed to deliver and invoice our services.
Information collected automatically
- Usage information: pages visited, time on site, the website that referred you, your approximate location (country or city), device type and browser. We collect this through Google Analytics, managed through Google Tag Manager.
- Technical information: your IP address and browser details, which our hosting provider records in standard server logs to keep the website secure and working.
- Cookies: small files placed on your device. See Cookies and analytics below.
We do not intentionally collect special personal information, such as health, religious or biometric information, and we ask you not to send it to us.
How we use your information
We only use personal information for the purpose it was collected for, or for a closely related purpose you would reasonably expect.
| Purpose | Lawful ground under POPIA |
|---|---|
| Replying to enquiries and preparing proposals | Steps you asked us to take before a contract, or your consent |
| Scheduling and holding meetings | Steps you asked us to take, or your consent |
| Delivering, managing and invoicing client work | Performance of a contract and legal obligations |
| Sending our newsletter and Insights updates | Your consent, which you can withdraw at any time |
| Publishing and moderating article comments | Your consent |
| Understanding how the website is used and improving it | Our legitimate interest in running a useful website |
| Keeping the website and our systems secure | Our legitimate interest and legal obligations |
Giving us your personal information is voluntary. If you choose not to share the details a form asks for, we may not be able to reply to your enquiry or provide our services.
Direct marketing
We only send marketing emails, such as our newsletter, to people who have agreed to receive them, or to clients about services similar to the ones they already use from us, as POPIA allows. Every marketing email includes a simple way to unsubscribe, and you can also ask us to stop at any time by emailing our Information Officer.
We do not buy or rent mailing lists, and we never sell your personal information.
Transfers outside South Africa
Some of our service providers, including Google and Calendly, store or process information on servers outside South Africa, mainly in the United States and Europe. When this happens, we rely on providers that are bound by data protection laws, binding agreements or policies that offer protection comparable to POPIA, as section 72 of the Act requires.
How long we keep it
We keep personal information only for as long as we need it for the purpose it was collected, or as long as the law requires:
- Enquiries that do not lead to a project: up to 24 months, so we have context if you contact us again.
- Client records, contracts and invoices: at least five years, to meet South African tax and accounting requirements.
- Newsletter subscriptions: until you unsubscribe.
- Analytics data: according to the retention period set in Google Analytics.
When information is no longer needed, we delete it or make it anonymous.
How we protect it
We take reasonable technical and organisational steps to protect personal information against loss, misuse and unauthorised access. These include an encrypted (HTTPS) website, spam protection on forms, password-protected accounts with restricted access, up-to-date software and regular backups.
No system is completely secure. If a security incident puts your personal information at risk, we will notify you and the Information Regulator as POPIA requires.
Your rights
Under POPIA you have the right to:
- ask whether we hold personal information about you, and request a copy of it
- ask us to correct information that is inaccurate, out of date or incomplete
- ask us to delete information we no longer have a valid reason to keep
- object to us using your information, including for direct marketing
- withdraw your consent at any time, where we rely on consent
- lodge a complaint with the Information Regulator
To use any of these rights, email our Information Officer at jennifer@pinnacleprocessmarketing.com. We may ask you to confirm your identity before we act on a request, and we will respond within a reasonable time.
Children
Our website and services are intended for businesses and are not directed at children under 18. We do not knowingly collect personal information from children. If you believe a child has sent us personal information, contact us and we will delete it.
Links to other websites
Our articles and pages link to other websites, such as Google, LinkedIn and industry bodies. We are not responsible for how those websites handle personal information, so please read their privacy policies.
Changes to this policy
We may update this policy when our services, tools or the law change. The date at the top of this page shows when it was last updated. Significant changes will be highlighted on this page.
Contact and complaints
If you have a question or concern about your personal information, contact our Information Officer first. We will do our best to resolve it.
If you are not satisfied with our response, you may complain to the Information Regulator (South Africa):
Speak to our Information Officer
Email us to ask what we hold about you, to correct or delete it, or to unsubscribe from updates.
