Industrial Marketing Assessments
See where your marketing is losing buyers. Some checks take a minute, the full audit about fifteen.
These industrial marketing assessments help engineering and industrial companies check their own website, search and AI visibility, content, LinkedIn and lead generation. There are quick checks that score as you answer, a 30-point audit and an AI visibility assessment you can download, and a checklist for AI search. All of them are free.
Start with the Industrial Lead Generation Audit
If you only take one of these industrial marketing assessments, make it this one. The audit has 30 statements across the six areas of the buying journey: foundation, attract, capture, nurture, convert, and tracking and sales handoff. You score each area out of ten, which gives you a total out of 60 and shows where buyers are most likely to drop out before they enquire.
It comes as a PDF, so you can work through it with your team, keep it on file and score yourself again in a few months to see what has changed. The landing page explains each of the six areas before you download.
- 30Statements
- 6Areas
- 15Minutes
- 60Points total
How to choose industrial marketing assessments
Every quick check on this page looks at one part of how industrial buyers find, judge and contact a supplier. We have grouped them the same way we build a growth system for our clients: foundation, discoverability, authority and conversion. Pick the area that feels weakest, or work down the list in order, because each area depends on the one before it.
These industrial marketing assessments are written for owners, managing directors and commercial leaders in engineering, manufacturing, mining, automation, process and industrial services businesses. You don’t need a marketing background to answer them, and each self-assessment uses the words your buyers would use.
- 01Foundation
Start here if your marketing feels like a list of separate jobs, or if you are planning a new website and want to know what it must fix.
- 02Discoverability
Start here if buyers, engineers and AI tools don’t find you when they search for what you do.
- 03Authority
Start here if buyers find you but don’t yet trust you enough to call, or if your content and LinkedIn aren’t bringing in work.
- 04Conversion
Start here if your website gets visitors but too few of them become enquiries.
Quick checks you can finish in a minute
The quick checks are the shortest of our industrial marketing assessments. Each one has five or six yes-or-no statements. Your score updates as you answer, and every “No” shows what to fix first. The checks run on the page, so nobody sees your answers but you.
01Foundation
Start here if your marketing feels like a list of separate jobs, or if you are planning a new website and want to know what it must fix.
- 01Is your marketing a system, or a to-do list?Quick check · 6 questions · Digital Marketing StrategyCan you say why buyers should choose you, do you know how they decide, and do your channels work towards one goal?Take the check →
- 02Is your marketing working together?Quick check · 6 questions · Industrial Marketing AuditsChecks whether your messaging, SEO, content and LinkedIn support each other and lead to enquiries.Take the check →
- 03Is your website losing buyers?Quick check · 6 questions · Industrial Website AuditsChecks whether a new visitor understands you quickly, can find proof, and always has a next step.Take the check →
02Discoverability
Start here if buyers, engineers and AI tools don’t find you when they search for what you do.
- 04Can your buyers find you?Quick check · 6 questions · SEO for Engineering CompaniesChecks your page-one rankings, the search terms you target and whether your pages answer technical questions.Take the check →
- 05Would AI recommend you today?Quick check · 6 questions · GEO and AI VisibilityChecks whether ChatGPT and other AI tools can tell who you are, what you are known for and when to name you.Take the check →
- 06How visible are you to today’s buyers?Quick check · 5 questions · Industrial Marketing InsightsA short check on how easily engineers, procurement teams and AI tools can find and trust your business.Take the check →
- 07Do AI tools name you when buyers ask?Assessment · 10 prompts, 25 statements · AI Visibility AssessmentA prompt test you run in ChatGPT, Gemini, Perplexity and Google, plus five areas that show what to fix first.Get the assessment →
- 08The Industrial GEO ChecklistChecklist · 30 checks · PDF downloadA printable list of the checks that help AI search tools understand, trust and cite an industrial website.Download →
03Authority
Start here if buyers find you but don’t yet trust you enough to call, or if your content and LinkedIn aren’t bringing in work.
- 09Would buyers trust you before the call?Quick check · 6 questions · Authority BuildingChecks whether your expertise, proof and message are visible and consistent before a buyer speaks to you.Take the check →
- 10Is your content actually working?Quick check · 6 questions · Content StrategyChecks whether each piece of content has a role, answers real buyer questions and leads to an enquiry.Take the check →
- 11Is LinkedIn working for you?Quick check · 6 questions · LinkedIn Authority BuildingChecks your key people’s profiles, what you want to be known for and whether LinkedIn sends people to your website.Take the check →
- 12Is your LinkedIn actually working?Quick check · 6 questions · LinkedIn Content CreationChecks your themes, how often you post and whether decision-makers engage with what you share.Take the check →
04Conversion
Start here if your website gets visitors but too few of them become enquiries.
- 13Is your website converting?Quick check · 6 questions · Conversion OptimisationChecks first impressions, page structure, proof and how easy it is to enquire from every key page.Take the check →
- 14Is your website actually generating leads?Quick check · 6 questions · Website Lead GenerationChecks whether the right buyers find you and whether you capture interest from buyers who aren’t ready to call.Take the check →
- 15Does your funnel hold buyers?Quick check · 6 questions · Sales Funnel DevelopmentChecks how buyers first find you, what you offer besides a contact form and how you follow up.Take the check →
What to do with your assessment score
A score is only useful if it changes what you do next. Like any self-assessment, industrial marketing assessments work best when you treat them as a starting point for one decision, then measure again.
- Answer for today
Score how things are now, not how you plan them to be. If you aren’t sure, count it as a no.
- Fix the first gap
Each check shows what to fix first. Do that before you start on anything else, because the gaps usually depend on each other.
- Check the next area
Once the first area is in place, take the check for the next one. Foundation comes before discoverability, and authority before conversion.
- Score again in three months
Take the same check again and compare. A rising score tells you the work is reaching buyers.
Get an outside view of your marketing
A self-assessment shows you where to look. If you would like someone outside your business to look for you, request a free website or marketing audit. We review five areas and give you a clear order of what to fix. You can also book a strategy session and talk through a result you already have.
Questions about these assessments
01Are these industrial marketing assessments free?
Yes. All of our industrial marketing assessments are free, including every quick check and checklist on this page. The quick checks run in your browser and don’t ask for your details. The Industrial Lead Generation Audit is also free; you leave your name and email to get the download link.
02Which of these industrial marketing assessments should I take first?
If you have 15 minutes, take the Industrial Lead Generation Audit, because it covers all six areas of the buying journey. If you have one minute, take the quick check for the area that worries you most, or start with Foundation and work down the list.
03How accurate is a self-assessment?
It is as accurate as your answers. Answer for how things are today, not how you would like them to be. If you are unsure about a question, count it as a no. A self-assessment shows you where to look; an outside audit can confirm what is actually happening.
04What should I do with my result?
Fix the first gap it shows before you move on to the next one, then take the same check again in three months. If you would like help reading your result, book a strategy session and we will talk it through.
