Free self-assessment

The AI Visibility Assessment

Find out whether ChatGPT, Gemini, Perplexity and Google’s AI Overviews name your business when buyers ask for a supplier. 10 prompts, 25 statements, about 45 minutes.

For engineering, manufacturing, mining, automation, process and industrial services businesses.

Why this assessment

Buyers now ask AI tools before they ask you

Engineers and procurement teams use ChatGPT, Gemini, Perplexity and Google’s AI Overviews to research problems, compare suppliers and build shortlists. When those tools don’t know your business, or describe it wrongly, you are left out before anyone visits your website.

This AI visibility assessment shows where you stand today: whether AI tools name you, how accurately they describe you and which of the signals they rely on are missing. Read why it matters in Why Engineering Companies Are Becoming Invisible in AI Search.

AI visibility assessment comparison: why some industrial companies are missing from AI answers and what mentioned companies do differently.
Try it now

Build your AI visibility test prompts

Fill in your details and the ten questions from Part A of the assessment are written for you. Copy each one into an AI tool and see whether your business comes up. Nothing you type here leaves your browser.

Your ten prompts

    Prompts 1 to 6 test whether you are recommended. Prompts 7 to 10 test whether you are described correctly.

    AI visibility assessment flow: fill in your details, build ten buyer prompts, run them in four AI tools and score each answer out of 80.
    What it covers

    A prompt test and five areas of AI visibility

    A

    The prompt test

    Ten questions your buyers ask, put to ChatGPT, Gemini, Perplexity and Google AI Overviews, and scored.

    B1

    Technical access

    Can AI tools read your website at all?

    B2

    Entity clarity

    Can AI tell exactly who you are?

    B3

    Answer-ready content

    Do your pages answer the questions buyers ask AI?

    B4

    Authority and proof

    Would AI trust you enough to name you?

    B5

    Accuracy and monitoring

    Does AI describe you correctly, and do you check?

    The five areas the AI visibility assessment scores: technical access, entity clarity, answer-ready content, authority and proof, accuracy and monitoring.
    What you’ll get
    • A score for each AI tool across the ten prompts
    • A score for each of the five areas that decide whether AI can read, understand, trust and recommend you
    • A clear order for what to fix first
    • A baseline you can repeat every month
    Who it’s for
    • Engineering and industrial companies that want to be found by buyers using AI tools
    • Businesses that rank on Google but never seem to appear in AI answers
    • Owners, managing directors and marketing leads who want to know where they stand before they invest
    Free download

    Get the AI Visibility Assessment

    You’ll get the download link straight away. No spam.

    Questions

    About the AI visibility assessment

    01What is an AI visibility assessment?

    An AI visibility assessment checks whether AI tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews know your business, describe it correctly and name you when buyers ask for a supplier. This one is a self-assessment you complete on your own.

    02Is the AI Visibility Assessment free?

    Yes. You download it and complete it yourself. Nobody sees your answers unless you choose to share them.

    03How long does it take?

    About 45 minutes: around 30 for the prompt test and 15 for the 25 statements. Repeat the prompt test each month to see what changes.

    04Do I need paid versions of the AI tools?

    No. The free versions are enough. Answers can differ between free and paid versions, so use the same version every time you repeat the test.

    05Why do AI tools give different answers each time?

    AI answers change with the exact wording of a question, the tool, its version, your location and what you asked before. One answer tells you very little. That is why the AI visibility assessment uses ten prompts in four tools and asks you to score the pattern across all forty answers, not a single reply.

    06How often should I repeat the AI visibility test?

    Once a month is enough for most industrial companies. Use the same ten prompts, the same tools and the same versions each time, and write your scores in the grid so you can compare one month with the next. Changes you make to your website and listings can take weeks to show up in AI answers.

    07Where should I start if my score is low?

    Start with technical access, because AI tools cannot use pages their crawlers cannot reach. Then make your company facts consistent everywhere they appear, and then write pages that answer the questions your buyers ask. The last page of the assessment lists what to fix first for each area.

    08What happens after I sign up?

    You get the download link straight away. If you tick the box, you also get Pinnacle Insights. We will not call you unless you ask us to.

    09Can you help me improve my AI visibility?

    Yes. Book a strategy session to talk through your result, or see our GEO and AI Visibility service for how we do the work.

    AI visibility ladder showing the order to fix gaps found in the assessment: crawler access, entity clarity, then answer-ready content.
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