Turning Engineering Expertise into Digital Authority
Home/Insights/Buyer behaviour Industrial buyer behaviour The Modern Industrial Buying Journey The six stages industrial buyers go through before they appoint a supplier, who is involved, and what to publish so your company is on the shortlist. By Jennifer du Plessis Published 20 October 2026 · 12 min read Buying journeyWhat you see 01TriggerHidden 02Private researchHidden […]
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Home/Insights/Lead generation Lead generation & growth Why Most Industrial Lead Generation Strategies Fail Seven reasons industrial lead generation fails, including chasing traffic and broken enquiry paths, and the four-stage system that fixes them. By Jennifer du Plessis Published 13 October 2026 · 11 min read Buyer journeyWhere buyers drop out First visitResearchEvaluateEnquiryNo clear next stepNo
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Home/Insights/Industrial SEO Industrial SEO · AI search The Death of Traditional SEO in Industrial Markets Industrial SEO in 2026 is no longer a race for rankings. Here are the seven shifts AI search brings, and what engineering and manufacturing companies should fix first. By Jennifer du Plessis Published 15 September 2026 · Updated 13 October
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Home/Insights/AI search Digital marketing for engineering companies Why Engineering Companies Are Becoming Invisible in AI Search Procurement teams now ask AI tools to shortlist suppliers before they call anyone. Here is why many engineering companies are left off that list, and five fixes that help. By Jennifer du Plessis Published 17 April 2026 · Updated
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Home/Insights/Industrial websites Industrial websites · Lead generation Why Industrial Websites Are Quietly Losing High-Value Projects Buyers shortlist suppliers long before they make contact. Here are the four structural failures that keep industrial websites off that list, with a 10-point audit and a 90-day plan to fix them. By Jennifer du Plessis Published 8 April 2026
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Home/Insights/Digital marketing Digital marketing for engineering firms The Digital Dark Zone: Why Engineering Firms Are Being Quietly Excluded from Modern Procurement Do engineering companies need digital marketing? Yes, though probably not the kind most agencies sell. Here is why capable firms go unseen, and the three pillars that bring them into view. By Jennifer du
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We help engineering and industrial companies build structured digital systems that drive visibility, authority, and consistent lead generation.
📍 19 Silver Creek Gorge Estate, Mooinooi 0325
📧 jennifer@pinnacleprocessmarketing.com
📞 +27 82 721 3894
We help engineering and industrial companies build structured digital systems that drive visibility, authority, and consistent lead generation.
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